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Kalamazoo voters will have the last word in November on a controversial gay-rights ordinance that had banned gender identity or sexual-orientation discrimination in housing, employment and access to public accommodations.

“The purpose of this ordinance is simple: everyone should be treated the same way on the job, in the housing market, and in public places,” says Amy Hunter of Kalamazoo Alliance for Equality.

But opponents consider gay rights being special rights and had come up with a “Special Rights Discrimination” campaign.

Here’s a picture of a door hanger illustrating the confusing message of the campaign.
Beyond the ambiguity of the text that could translate as discrimination against people by denying them their right to discriminate against certain kinds of other people, the real confusion lays into the image associated to it. Could it mean that, if you can’t discriminate based on sex orientation, you can’t keep men from going into women restrooms? Or that gay men will have to use women restrooms?Or that trans men are actually women?

This probably makes a vague sense only to the strategic minds behind this ad. To us it simply doesn’t.