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January 10, 2016 /LGBT News/ Reno local jeweler BVW Jewelers’ new commercial depicting two women getting engaged has been playing on local TV stations and in movie theaters and drawing great attention.

The commercial shows a same-sex couple riding through Reno in a Mercedes-Benz. Then one woman proposes to another on the Crystal Peak Toll Bridge overlooking the Truckee River.

The ad mostly airs during commercial breaks during broadcasts of Ellen DeGeneres’ talk show.

BVW Jewelers owner Britten Van Wolf said that he’s proud to support LGBT causes and said that his company believes in equal rights for all. 

“If anything, it was a risk on me being a small business in Nevada,” BVW owner Britten Wolf said. “I love our state but you don’t know how that’s going to hit people here. Being a small business, it takes a few people here and there and you could have some adverse effects.”

The jeweler was ranked fourth nationally as one of America’s coolest jewelry stores. It also sells the work of local artists with a percentage of proceeds going to the Food Bank.

A National Gay & Lesbian Chamber of Commerce report released in June 2015 estimates the combined buying power of the LGBT population to be worth more than $880 billion. According to the Pew Research Center, 35 percent of Americans opposed same-sex marriage in 2001. Today, 55 percent support it.